Freshii

Various Locations | Commercial

Overview

Dedicated to providing a healthy, convenient, and affordable food option, Freshii is a popular fast-casual dining restaurant that operates hundreds of locations around the world after opening in 2005. By reinforcing their brand through design, ISG has supported this up and coming restaurant in helping to bring three new Freshii locations to Twin Cities.


Opportunity

Each Freshii location is built around the company’s strong brand and their slogan, Eat. Energize, requiring designs that are functional for employees stocking the grab-and-go coolers or assembling custom orders while upholding and enforcing the Company’s image and brand.

Solution

ISG developed plans that showcase clean, lively, and green interiors connected to Freshii’s mission to improve the lives of others by making healthy food convenient and affordable. Following brand guidelines, the character of the space is simple and straightforward, light and innovative. Constructed with simple materials, these restaurants provide an urban greenhouse vibe. Upholding the company’s vision from the moment customers enter, the open design of the food prep station was positioned within the patron’s line of sight, allowing custom orders to be assembled in front of everyone. Inspiring images of these high quality fresh ingredients and their health benefits are displayed in modern photographic artwork on the walls. Crisp white subway tiled walls in the kitchen area add to the clean, industrial look.


Market News

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June 22, 2020 (Waterloo, Iowa) – Based on its growing presence in eastern Iowa and efforts to give back to the community, ISG has received the 2020 Business of the Year Award from Grow Cedar Valley, an organization devoted to the growth of businesses in the region. ISG’s Waterloo office was honored as one of two businesses of the year (1-50 full-time employees), marking the firm’s growing impact in the region since expanding its footprint to Waterloo in 2018.
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May 29, 2020 (Green Bay, Wisconsin) – ISG, a professional design and engineering firm that serves both diverse markets and vast geographies, recently expounded upon its progressive strength and business unit diversification by welcoming long-time telecommunications leader Dan Nelson, PE. Based out of the Green Bay office, Dan and his team will continue to advance connectivity and further support clients on a national level.
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