The ISG Client Experience

Partners for Success

Using a listen-first approach we invest time understand each client’s vision long before we start developing solutions. This client-centric approach allows us to vet all opportunities and bring the best designs for the greatest value.

Together, we will explore your project possibilities while demonstrating our creative potential and technical understanding. It’s our proven process—ENVISION IT. DESIGN IT. DELIVER IT.

how we do it
Envision It
Conceptual Design
Design It
Schematic Design
Design Development
Construction Documents
Deliver It
Post-construction Evaluation

Support for Every Phase

ISG meets clients where they are, so whether you have clear project goals and objectives or just a vague idea of what you need to accomplish we are ready to help. It’s our job to provide solutions that tackle today’s challenges with a focus on tomorrow’s needs, and we’ve got the tools and resources to do it.

Envision it

We get to know you. We’ll identify the project scope along with your wants and needs.

Discuss It.

We collaborate. We’ll explore ideas together and gain an understanding of your likes and dislikes.

Design It.

We develop a solution. We’ll integrate feedback from our conversations into quality design options.

Envision It

We get to know you.

We discuss your project goals and explore possibilities. We use VISIONING LABS to drive an interactive conceptual design phase, honing in on your wants and needs through information gathering activities and conversations.

This allows us to design custom solutions that truly meet the daily functions and operational needs of your spaces.

Design It

We develop solutions.

Integrating feedback from our conversations, we will provide a solution that is 100% to specification. Plus, you will receive quality alternative options suited to your project goals. After all, you don’t know what you don’t know. It’s our job to help you get there.

On the Boards

Click through the pages below to peek at a few projects
in the works at ISG.

The 4 core principles of Gestalt theory

1. Emergence

The principle of emergence states that we attempt to make sense of the whole before we start identifying its parts.When we see an object, we first try to take in its outline, then we compare the outline against other things we’ve seen before. If we find a match, we assume we know what it is, and we might then start to analyze its components. If we don’t find a match, we might then start to analyze the parts in pursuit of a whole.

2. Reification

The principle of reification states that our minds fill in gaps in visual information in order to identify objects. That means that you don’t have to see the entirety of something to understand what it is, though the simpler or more widely recognized the whole object is, the easier it’ll be to recognize it by a part.Which means you should have no trouble recognizing the meaning of this symbol:

deliver it

We make your project a reality.

We know what it takes to get the job done. We’ll create a detailed, cohesive plan set to guide smooth permitting, bidding, and construction processes. We will uphold the design integrity and quality during construction to bring a space that provides a return on your investment and leaves a lasting impression.

The project doesn’t end here. After all, we didn’t just build a new space, but a solid relationship.

What they're saying

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Ann Haber
Partner, Pendar Properties
“ISG is a large, professional firm with a personal, small town feel. I have found them to be dedicated, passionate, and very competent industry experts who often went the extra mile.”
Jim Folden
President, Lake Washington Improvement Association
"Since opening over a year ago, we have seen an uptick in bookings and events, returning and new. Our vision for the expansion and renovation of the facility was exceeded with ISG's assistance and guidance. The refreshed La Crosse Center has been a huge success."
Kris Salzwedel
Operations Manager, La Crosse Convention Center
"Hats off to ISG for thinking in terms of what they wanted to do to help us become a community asset."
Art Westphal
Former Activities Director, Bethany Lutheran College
"ISG put together an outstanding response to the RFP process and has lived up to their proposal every step of the way. ISG has been exceptional to work with as partners in the update process. Communication throughout the process has been clear and concise."
Greg Boatman
Public Works/Parks and Recreation Director, City of Savage
"The last two years have been record-setting for us and its in no small part to the renovations."
Tyler Kuch
General Manager, Mankato Moondogs
"The needs that we had were many. We just didn’t know exactly how to get there. And with the direction from ISG and their team, they built us a home."
Mike Hastings
Former Mens Hockey Coach, MSUM
Contact ISG

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    We’ll Connect

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    Let’s Get Started

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