South Dakota State University Research Park
Brookings, SD | Education
To expand diverse economic development opportunities for the South Dakota State University Research Center, ISG has worked alongside the University to complete a full park assessment and the development of a master plan.
To build public support for a new Research Center, South Dakota State University needed to develop an updated master plan to share with the community.
ISG has provided its multi-disciplinary expertise to deliver holistic master planning services for South Dakota State University’s Research Park. In order to complete the projects laid out during this planning process, the Research Center required a strong community engagement plan. This plan, supported by ISG’s in-house marketing and visualization teams, was focused on providing a clear vision of the Center’s future. The initial visualization included a realistic look at the detailed architecture and engineering master plan, which had been developed with University stakeholders at two face-to-face engagement meetings. ISG later developed a real-life still image to help the University articulate the vision and need for the Research Center, and the team implemented a focused marketing campaign consisting of print, digital, presentation, and social media content to share the vision with the community.