The physical interface with their customers, along with the design and image of the dealership are important factors in Rasmussen Ford's mission as a consumer-focused company. ISG designed a plan to transform the dealership from a tired and dated facility into a dynamic and Ford branded destination for customers. The renovation incorporated a holistic approach to exterior and interior environments to enhance the brand experience as visitors move along the customer journey.

ISG partnered with a local contractor to design an efficient expansion to this dealership. In fulfilling Ford's facility requirements interior renovations focused on contemporary lighting, flooring, color palette and furniture in the key customer areas of Showroom, Customer Center/Café and Service Advice Center. Exterior renovations included the clean lines and color schemes of Ford branding standards, updated lighting and signage, as well as fresh new landscaping. The combined implementation of these design upgrades provided a dramatic transformation for the dealership.