Virtual Reality Markets Luxury Student Housing
Bringing premier student housing options to locations across the Midwest, ISG recently collaborated with Tailwind Group, a real estate management company, for the renovation of the community clubhouse at ‘The Quarters’ located near the University of Northern Iowa (UNI) in Cedar Falls, Iowa. The renovation brought luxury amenities—an updated weight room, contemporary community lounge space, sauna and tanning room, and a pool area to UNI students. To bolster excitement about the renovation, the client was looking to truly immerse student-tenants in the future space. ISG visualization specialists used their unique skillsets and brought in innovative technology to do just that.
Using Revit and Lumion software, ISG developed a virtual 3D tour of the spaces to convey a modern, luxurious, and real-world feel. Community spaces attract the student demographic who value social activities and a sense of belonging, so ISG created hyper realistic digital environments that highlight important details of these spaces. This included the updated weight room, sauna and tanning rooms, study areas, kitchenette, pool and patio area, and the UNI-branded lounge space with contemporary seating centered around a cozy indoor fireplace.
This interactive virtual reality experience allowed current and prospective tenants to move virtually throughout the clubhouse and fully experience lighting options, architectural enhancements including high ceilings, wall and floor coverings, unique finishes, state-of-the-art amenities, and unique design components, first-hand.
Take the full tour here: The Quarters at Cedar Falls (tourmkr.com)
By using our visualization technologies, the team successfully helped Tailwind Group sell their vision for a new standard of student living to current and future residents and assist in the leasing process.
Related Articles
Elevating Play: ISG’s Innovative Approach to Multi-Purpose Athletic Field Design
The trend of multi-purpose athletic fields is rapidly growing in K-12 and community sports. This surge is driven by the escalating costs of construction and the increasing need for flexible fields that accommodate multiple sports and extend outdoor seasons.
Boost Your High-Speed Internet Services: Five Steps to Prepare for Fiber to the Home (FTTH) Funding
Is your internet company seeking to expand its high-speed services through Fiber to the Home (FTTH) funding? With 21.3 million Americans—6.5 percent of the population—lacking access to broadband, expanding your services is more crucial than ever in closing the digital divide. While securing funding can be a game-changer, the process is considered by many to be daunting and complex.
Unlock the Power of Pre-Survey Construction Analysis
In the fast-paced world of telecommunications infrastructure, ISG has implemented an advantageous approach: pre-survey construction analysis. This method results in data-backed solutions that streamline projects while promoting safety and reliability for communities.
Designing Safe + Sustainable River Access Points
As water-based recreation gains popularity, the demand for well-designed river access points rises. Whether for kayaking, boating, or canoeing, properly designed access points provide safe, convenient, and accessible water trail experiences. ISG’s Sports + Recreation team excels at creating solutions that blend functionality, sustainability, and beauty within the natural environment.
The Tech Edge: Enhancing Healthcare Design with Precision Understanding and Speed
ISG’s applied technology team invests in state-of-the-art tools for several reasons, the most important: added value. With devices and services like drones, visualization, geographic information systems, 3D scanning, and virtual reality, our trained operators gather data efficiently, with precision detail. We exceed expectations to deliver accurate data, allowing for better decisions, faster—critical to healthcare environments of all scales. As the needs of health systems continuously evolve, ISG has uncovered how these tools create strategic solutions and increase operational efficiency.