Workplace Design for Recruitment + Retention

MaTrasa Maae, IIDA
,
Senior Interior Designer
February 5, 2025

Sioux Falls is recognized as one of the fastest growing cities in the United States, with a population of over 210,000 and an annual growth rate of 2.79%. Since 2020, there has been a surge of commercial, residential, and industrial development that has supported the City’s ability to attract and retain visitors and businesses.

In today’s competitive job market, employers must think outside the box when it comes to recruitment and retention. As companies relocate, expand, or modernize in the Sioux Falls area, one effective strategy is to design workspaces that reflect a brand identity and offer amenities that attract and engage talent.

A notable example is The Bancorp Building at Cherapa Place. This project exemplifies the modern workplace by offering Class A office space alongside a vibrant mix of retail, restaurants, and residential units across the development. The Bancorp not only attracts top talent but also promotes a sense of community, making it an appealing destination for both employees and residents.

Owning Your Brand

ISG’s architecture and interior design team used a tailored approach to understanding the brand, culture, and recruitment goals of three tenants in The Bancorp Building—The Bancorp, Eide Bailly, and ISG. While the approach was the same, the design of the workspaces was customized to reflect each organization's identity. The result? A work environment designed for the uniqueness and appeal of each business while achieving recruitment and retention goals that positively contribute to the regions’ growth.

Case Study: The Bancorp
Unique Design Features
Three-story stairs, connecting all employees across floors
Offices centrally located to maximize daylight to the workstations
Bright and spacious collaboration spaces

Since relocating, The Bancorp, Inc. has experienced record turnaround. With an enhanced workplace experience and location within a vibrant area, The Bancorp employees have voluntarily chosen to increase their office presence by 50%.

Cherapa has been one of the best things to happen to us for our recruitment and retention efforts. The unique design of the building not only creates an inspiring environment that people love, but it's also played a key role in attracting top talent from major companies. Visitors consistently express admiration for the space, and we’ve seen a surge in interest, reinforcing the impact of a truly innovative work environment.” Executive Vice President and Chief Marketing Officer at The Bancorp, Maria Wainwright

Case Study: Eide Bailly

Unique Design Features
Two-story stair for connectivity and direct access to employee gathering spaces and offices
Modern and bright finishes throughout corridors and office spaces
Many companies think the best time to create a new office space is when they have outgrown their current space due to employee count. While that was the case with some tenants of The Bancorp Building, others felt their current space no longer fit their brand and how they wanted to represent themselves. This is where the blank canvas of the new Cherapa Place Development came into play. As you walk through the different tenants of The Bancorp Building now, they all have unique branding and you can feel the difference, due to how tailored the branding elements were incorporated into each space.” ISG Senior Interior Designer, MaTrasa Maae
Case Study: ISG
Unique Design Features
Geographically significant graphics and conference rooms with unique names that reflect values or milestones of ISG’s journey
Minimal enclosed offices, allowing for maximum natural daylight to majority of office and increased team collaboration
Variety of meeting room sizes and seating arrangements to provide options for employees
Outdoor patio with a built-in space heater to maximize the usability of the outdoor space
Large community table in breakroom to encourage team building and a place to foster company culture
White noise to improve employee comfort and acoustics; Sit-to-stand desks to promote productivity and better health
When we opened an office in Sioux Falls six years ago, our goal was to eventually relocate to a space that our team could design to be unapologetically ISG and would add momentum to our firm growth goals in South Dakota. Since we have been in this office, we have added a dozen new ISGers and have had three additional team members relocate to this office.” ISG Architect, Josh Muckenhirn

As Sioux Falls continues to grow, there is opportunity to be a part of the momentum. By customizing your space—whether through new construction or renovation—your workspace can be a differentiator that attracts top talent and clients. Learn more about what the region has to offer for your business and how its presence can impact the value that continues to grow in the heart of the City.

Recently, Engineering News-Record honored Cherapa Place with an Award of Merit. Learn more about the award here.

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MaTrasa Maae, IIDA
Senior Interior Designer

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