Real-time Flyovers Part of New Marketing Approach for Minnehaha, Lincoln County Communities

May 08, 2019


May 8, 2019 (South Dakota) — A business or site selector anywhere soon will be able to virtually fly over a development park in Minnehaha or Lincoln counties and envision a project located on that site.

It’s part of a new marketing visualization package being offered for six development parks throughout the two counties from the Minnehaha County and Lincoln County Economic Development Associations.

“It’s a real-time look at what those sites actually are,” executive director Nick Fosheim said. “It’s easy for marketing materials to get out of date, and this approach allows us to capture footage every few years and drop things in to reflect changes in the property in a much easier and more efficient way.”

The live flyover software also allows modeling, so for instance “if a company is considering a 30,000-square-foot building, we can create that and virtually drop it on the site,” Fosheim said.

“There’s a lot of available land still, and this will highlight the diversity of available property.”

The association worked with ISG to put together packages for development parks in Brandon, Canton, Dell Rapids, Garretson, Lennox and Worthing.

Along with the drone footage and corresponding marketing materials, the packages include current and proposed engineering plans for the industrial parks, infrastructure capabilities at the site and in the communities, and a review of surrounding land uses, including zoning.

“We’re going to use the data we collect through that process to provide recommendations on prospective uses or development opportunities,” said Steve Watson, ISG development strategist.

“These assessments are going to allow our community partners to look introspectively into their capabilities, and then we can help those communities identify deficiencies or opportunities to lead.”

The approach is a unique one regionally, Watson said.

“In the multistate region, MCEDA/LCEDA is definitely leading the way with this. It’s increasingly important to be unique and disruptive and stand out from the crowd with your marketing approach,” he said.

“This is giving the communities an opportunity to raise their profile and be even more strategic in their business-recruitment efforts.”

The packages will be released in phases beginning this summer, and additional sites and communities can be added, Fosheim said.

“And because we have the real-time flyovers done and we have the data from the assessments, we have the homework done up front, and it’s going to allow us to be more nimble and responsive to projects, whether they’re new inquiries or existing employers wanting to expand,” he said.

Likewise, communities wishing to attract certain industries will be able to see how to become more attractive.

“For instance, we might communicate to them that based on their current wastewater capacity, if they make certain changes it will make them more competitive for a certain industry,” Fosheim said.

“As a regional entity, we want to help build pipelines of industries that make sense for our region, build activity in those areas and have the partnerships at a local level so we can pass those opportunities on and capture them.”

To read original article from Sioux Falls Business, click here.

News

Toe Wildlife Management Area Receives 62-Acres of Wetland Restoration

December 22, 2020 (Mankato, Minnesota) – After nearly four years of planning, design, and construction, ISG is proud to report the successful completion of a 62-acre wetland restoration project within the Toe Wildlife Management Area (WMA). Situated in rural Jackson County, an area of southern Minnesota where less than 1% of original wetlands remain, the project is part of a larger initiative of the Heron Lake Watershed District to protect and restore nearly 350-acres of wetlands in the Toe WMA.
Read More

Mankato MoonDogs’ Franklin Rogers Park to be Renamed ISG Field

October 20, 2020 (Mankato, Minnesota) – Building on a series of successful partnerships and projects to bolster its ballpark, the Mankato MoonDogs, a member of the Northwoods League, has exercised its rights with the landlord, the City of Mankato, to lease the naming rights of Franklin Rogers Park to ISG. The ballpark will be named ISG Field after the professional design and engineering firm that was founded in Mankato in 1973. ISG Field represents the MoonDogs’ commitment to providing top quality local baseball and an enriching fan experience. This is the latest update for the team, which has unveiled a new logo and has implemented several renovations for the ballpark in recent years.
Read More

ISG Accelerates Growth with New Office in Rochester, Minnesota

October 13, 2020 (Rochester, Minnesota) – ISG, a leading professional design firm in architecture, engineering, planning, and environmental solutions, announces plans to open a new office in Rochester, Minnesota. The addition will allow the firm to better serve its existing and growing client base and leverage the area’s diverse talent pool. The office will be the firm’s fourth location in Minnesota, adding to its six other offices across the Midwest in Wisconsin, Iowa, and South Dakota.
Read More

ISG Strategically Advances Environmental Service Expertise

July 23, 2020 (Bloomington, Minnesota) – ISG, a professional design and engineering firm made a strategic advancement to expand its services by welcoming Julie Blackburn as its new Environmental Practice Group Leader, out of the firm’s Bloomington office. Joining 300+ employee-owners including a team of in-house environmental scientists, Julie, the former Governor’s appointee to the Lessard-Sams Outdoor Heritage Council, brings over 25 years of passion for identifying environmental solutions and will guide the firm as it takes the next step in becoming an industry leader in environmental services.
Read More

ISG Named Business of the Year by Grow Cedar Valley

June 22, 2020 (Waterloo, Iowa) – Based on its growing presence in eastern Iowa and efforts to give back to the community, ISG has received the 2020 Business of the Year Award from Grow Cedar Valley, an organization devoted to the growth of businesses in the region. ISG’s Waterloo office was honored as one of two businesses of the year (1-50 full-time employees), marking the firm’s growing impact in the region since expanding its footprint to Waterloo in 2018.
Read More

ISG Bolsters Connectivity with Strategic Telecommunications Expertise Addition

May 29, 2020 (Green Bay, Wisconsin) – ISG, a professional design and engineering firm that serves both diverse markets and vast geographies, recently expounded upon its progressive strength and business unit diversification by welcoming long-time telecommunications leader Dan Nelson, PE. Based out of the Green Bay office, Dan and his team will continue to advance connectivity and further support clients on a national level.
Read More
Expertise

One firm, one team, multi-disciplinary solutions in architecture, engineering, environmental, and planning.

Contact Us

10 offices and 300+ professionals with clients nationwide, at your service.

News + Events

ISG ingenuity at work for clients, communities, and partners across the U.S.