Waterloo, IA

Waterloo Convention Center at Sullivan Brothers Plaza

PortfolioGovernment + Cultural
Cultural + Community Gathering
Interior Design
Landscape Architecture
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Waterloo Convention Center at Sullivan Brothers Plaza

The City of Waterloo invested in renovating its convention center to serve as a landmark of the downtown corridor. To create an inviting environment, ISG renovated large portions of the center, including the plaza and roof façade, and added an entryway. Transforming dated, closed off areas into modern spaces with natural elements, the renovated convention center makes intentional use of meeting rooms, outdoor space, and event spaces, while paying tribute to the five Sullivan brothers.

  • 100,000 sq. ft. convention center
  • Five Sullivan Brothers memorial
  • Facility assessment and visualization to gain understanding
  • Multi-use spaces and connections
  • Economic development impact

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Applied Tech