Smashburger

To support Smashburger’s growth, ISG partnered to develop three concept renderings that showcased the brand in different environments. The visualizations included a standard Smashburger restaurant prototype, a bar concept, and a college-focused kiosk model. Created as a tool for prospective franchisees and licensees, the renderings demonstrate how the Smashburger design can be adapted to different environments while maintaining a consistent brand identity.