Wauwatosa, WI
SCHEELS Wauwatosa Town Center
SCHEELS Wauwatosa Town Center
SCHEELS is transforming a space at Mayfair Mall into a premier, experience-driven destination. The project includes an interior demolition and renovation aligned with the SCHEELS brand, incorporating signature elements such as a large saltwater aquarium, a feature staircase, updated systems, and a refreshed façade. With completion targeted for Spring 2027, the project will revitalize a long-vacant space to become a vibrant retail anchor for the community.
- Renovated 212,000‑square‑foot sporting goods and outdoor recreation store
- Public-private partnership revitalizing a community retail centerpiece
- Adaptive-reuse applying new store concept to a mid-century buildin
- Full-phase multidisciplinary services with additional support representing the owner
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