SCHEELS Blaine Town Center

Building on prior collaboration, ISG is providing concept and prototype development services for a new 308,000-square-foot SCHEELS sporting goods and outdoor recreation store. As commercial designers, ISG is shaping a fully integrated environment that aligns architecture, customer experience, and brand expression at every scale. Supporting the client’s customer service expertise and passion for their products, experiential elements are fully integrated into the design, creatinga cohesive, immersive experience aligned with the SCHEELS brand. When completed in spring 2028, the Blaine Town Center location will serve as a destination retail environment.