Ames, IA

Master Planning Services for the Ames Conference Center at The LINC

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Master Planning Services for the Ames Conference Center at The LINC

The LINC is a mixed-use redevelopment along Lincoln Way in downtown Ames, Iowa, envisioned as a regional destination that blends residential, commercial, hospitality, and civic uses into a connected, walkable district. Anchored by a proposed conference and event center, the catalytic development will support downtown living, private investment, and long-term economic vitality in Ames.

ISG has supported The LINC through multiple phases, providing early planning, technical due diligence, and master planning services. Working in partnership with Discover Ames and the Ames Regional Economic Alliance, ISG is advancing the next phase of planning for the Ames Conference Center, helping position the project as a bold, collaborative effort between the City, private partners, and the community to shape the future of downtown Ames.

  • Responds directly to the residential and commercial market conditions of Ames by supporting higher‑density housing and mixed‑use development that strengthens downtown vitality and long‑term demand
  • Blends residential, retail, wellness, hospitality, and civic uses into a cohesive, people‑focused destination
  • Aligns with broader downtown and Lincoln Way corridor planning goals
  • Integrates urban design, architecture, engineering, and market feasibility to ensure concepts are visionary, realistic, and economically sustainable

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