Cultural + Community Gathering
La Crosse, WI

La Crosse Center Renovation + Expansion

Portfolio
Government + Cultural
Cultural + Community Gathering
Services
Interior Design
Landscape Architecture
Planning
Architecture
Portfolio
Civil
Drone
Electrical
Mechanical
Structural
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Engagement
Business Units
Government + Cultural
Sub Business Units
Cultural + Community Gathering
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La Crosse Center Renovation + Expansion

After years of community conversations and ideas, the City of La Crosse partnered with ISG to design and implement a renovation and expansion project for the La Crosse Center. Designs focused on connecting Center to the surrounding natural and vibrant elements of the downtown area while improving site and facility circulation, features, and profitability. Through a highly interactive public engagement process that utilized realistic design visualizations, ISG helped to secure robust community support—a key ingredient in creating the engaging and profitable space that stands today.

Expansion Animation Video

Construction Timelapse

  • 7,000-seat arena, 900-person ballroom
  • 7-11% projected visitation increase
  • Facility assessment to spur design 
  • Ongoing enhancements to Pearl Street Walkway
Awards

2022 Associated General Contractors of Wisconsin BUILD Wisconsin Award

2023 ACEC-WI Engineering Excellence State Finalist

Exterior image of the La Crosse Center
Exterior image of La Crosse Center
Image of seating area outside of La Crosse Center
Drone image of Pearl Walkway
Image of a sidewalk
Drone image of the La Crosse Center
Image of a women sitting on bench inside the La Crosse Center.
Image of the La Crosse Center set up for a concert.
Image of people walking down a corridor inside the La Crosse Center.
Image of the La Crosse Center entry way by the ticket booth and the staircase.
Image of a hallway inside the La Crosse Center.
Image of a banquet hall.
Image of a conference center.
Drone image of the exterior of the La Crosse Center.
Drone image of the patio of the La Crosse Center.
Exterior image of the La Crosse Center
Image of a concessions stand.
Patio image of the La Crosse Center.
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The planning that went into the project was made effortless when working with a team like ISG. Our visitors, stakeholders, and the community are ecstatic with the end results.

Kris Salzwedel
La Crosse Center Operations and Sales Manager

Applied Tech