La Crosse, WI

La Crosse Center Renovation + Expansion

PortfolioGovernment + Cultural
Cultural + Community Gathering
Interior Design
Landscape Architecture
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La Crosse Center Renovation + Expansion

After years of community conversations and ideas, the City of La Crosse partnered with ISG to design and implement a renovation and expansion project for the La Crosse Center. Designs focused on connecting Center to the surrounding natural and vibrant elements of the downtown area while improving site and facility circulation, features, and profitability. Through a highly interactive public engagement process that utilized realistic design visualizations, ISG helped to secure robust community support—a key ingredient in creating the engaging and profitable space that stands today.

Expansion Animation Video +

Construction Timelapse +

  • 7,000-seat arena, 900-person ballroom
  • 7-11% projected visitation increase
  • ACEC Wisconsin 2023 Engineering Excellence State Finalist Project
  • Facility assessment to spur design 
  • Ongoing enhancements to Pearl Street Walkway

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Applied Tech