Director of Marketing
Tanya is a storyteller. Her innate curiosity and authentic connection with people allow her to move easily between ISG’s multiple disciplines and business units. Internally and externally, she effectively conveys how the firm’s business units and services complement one another for the benefit of its partners. As the director of marketing, Tanya is responsible for driving growth strategies, skillfully aligning branding efforts to external communications, public relations, project pursuits, and local market positioning. To meet the needs of a growing and evolving organization, she uses her strong team building experience to structure a flexible team that leverages individual and collective strengths.
A strategic thinker, Tanya is able to see the big picture, inspire her team around a clear vision, and provide the tools and tactics to achieve real results. With a pulse on key tactics in marketing and communications, she understands the importance of investing in virtual platforms and events, and compelling visuals to clearly communicate services offered by the firm. Tanya believes that the best outcomes are collaborative and engages technical team members and marketing professionals early in the planning process to bring the best ideas forward at the outset. Constantly raising the bar on what is possible within ISG deliverables, Tanya emboldens the talent of the marketing team to challenge status quo and discover fresh and bold marketing choices that keep ISG ahead of its competitors.
Tanya brings over 20 years of marketing and business development expertise in the architecture, engineering, and construction (AEC) industry. Early exposure to her family’s excavating business led to an evolution through the AEC industry. From subcontractor/supplier to general contracting, to architecture and engineering, this broad spectrum of experience gives her a holistic understanding of industry nuances, which she uses to leverage targeted marketing efforts.
Activator | Strategic | Individualization | Arranger | Connectedness
Society of Marketing Professional Services (SMPS) – Board involvement and member
St. Hubert Catholic School Advisory Council
Southwest Chamber of Commerce
ACEC of Minnesota
TwinWest Chamber of Commerce
Society of Marketing Professional Services – Panelist and facilitator
SagePresence - “Navigating & Leading Virtual Business Development” – Panelist
TwinWest Chamber of Commerce - Externship
Bachelor of Business Administration, University of Minnesota, Duluth – Duluth, MN