Abby artfully markets ISG’s many services and advantages in ways that resonate with clients, and current and future employee owners.

Abby, ISG’s director of marketing, is passionate about listening to what people are saying—or not saying—and crafting messaging in ways that resonate. As an artist, she blends creativity into her role by storyboarding complex ideas from many contributors, distilling them into a clear strategy. Her general contracting background allows her to bridge gaps and market the full spectrum of the ISG experience, from initial design to final build.

Abby is responsible for overseeing ISG’s robust marketing team, developing the firm's overall marketing strategy, and creating alignment between ISG's leadership, goals, and marketing department.

Strategic | Communication | Achiever | Context | Ideation