Freshii

Various Locations | commercial

Overview

Dedicated to providing a healthy, convenient, and affordable food option, Freshii is a popular fast-casual dining restaurant that operates hundreds of locations around the world after opening in 2005. By reinforcing their brand through design, ISG has supported this up and coming restaurant in helping to bring three new Freshii locations to Twin Cities.


Opportunity

Each Freshii location is built around the company’s strong brand and their slogan, Eat. Energize, requiring designs that are functional for employees stocking the grab-and-go coolers or assembling custom orders while upholding and enforcing the Company’s image and brand.

Solution

ISG developed plans that showcase clean, lively, and green interiors connected to Freshii’s mission to improve the lives of others by making healthy food convenient and affordable. Following brand guidelines, the character of the space is simple and straightforward, light and innovative. Constructed with simple materials, these restaurants provide an urban greenhouse vibe. Upholding the company’s vision from the moment customers enter, the open design of the food prep station was positioned within the patron’s line of sight, allowing custom orders to be assembled in front of everyone. Inspiring images of these high quality fresh ingredients and their health benefits are displayed in modern photographic artwork on the walls. Crisp white subway tiled walls in the kitchen area add to the clean, industrial look.


Market News

Midwest-Based ISG Pushes for Positive Architecture and Engineering Industry Impact

June 27, 2019 – Nationwide impact is being led by Midwest-based ESOP firm ISG, with the firm having earned a Top 10 spot on the coveted Zweig Group Top 100 Hot Firm List. The architecture, engineering, environmental, and planning firm with 300 professionals in offices across four states has earned a spot on the list for eight years in a row, breaking through the Top 10 in 2019 to surpass last year’s #14 Hot Firm ranking. ISG also earned, again, a Marketing Excellence Award and Best Firms to Work For designation in various categories, including multi-disciplinary.
Read More

ISG Expands Architecture and Engineering Footprint into Minneapolis West End

June 13, 2019 – ISG, a nationally recognized architecture, engineering, environmental, and planning firm, recently added a second Twin Cities offices location in the West End of Minneapolis, its third within the State. With deep Minnesota roots that date back to the firm’s inception in Mankato over 46 years ago, ISG has grown to 300+ professionals with clients nationwide and offices in four states. The firm’s West End location will be its 10th office for the 100% ESOP, complementing Bloomington and Mankato in Minnesota.
Read More